Every practice area works differently. Their marketing should too.
Most agencies run a single playbook for every client on their roster, whether that client owns a restaurant or runs a law firm. It works well enough for some of them. For a law firm, it usually means paying for attention that never turns into signed cases.
How someone finds a lawyer depends entirely on the case. After a car accident, people who never thought about hiring a lawyer are searching within hours. Those planning their estate usually take their time, comparing firms and reading reviews for weeks before they reach out. Marketing that treats them the same wastes the budget behind it.
Vivid Strategy was founded by people with roots in the legal industry. Instead of a one-size-fits-all approach, our agency is shaped entirely around how law firms get clients.
How we operate.
Built for law firms
We specialize in law firms and attorneys, so your marketing is shaped by how clients actually choose a lawyer.
Direct access
You work with the person running your marketing, and you can reach them directly when you need to.
You own everything
Your website, your Google profile, your ad accounts, your data. It all belongs to you, and it stays yours.
Real-time reporting
A live dashboard shows how your marketing is performing, from your rankings and reviews to your listings across the web.
Our work stays in California.
Advertising rules for attorneys differ from state to state, and what's allowed in one can cross a line in another. A national agency typically runs the same strategy everywhere without a second thought. We work in California instead, so we know the rules you practice under, and everything we do for you is made to fit them from the start.
You practice law. We handle the marketing.
Marketing takes constant time and attention. So we take the whole thing off your plate: the campaigns, the content, your profiles, the reporting, all of it handled, while you stay on your cases. When you want to talk something through, you talk to the person actually doing the work.
Your goals aren't fixed, so your marketing shouldn't be either. Maybe you want more of one type of case, or you're ready to expand into a new practice area. We adjust with you as your firm changes.